Product Marketing Manager

Remote
Full Time
Product
Experienced

Product Marketing Manager
Location: Remote (Eastern Time Zone or Central)
Reports To: Business Unit Leader

About Instructional Empowerment (IE)
Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.
About the Role
We are seeking a revenue-driven Product Marketing Manager (PMM) who is also a strong storyteller and strategic communicator to lead go-to-market strategy, sales enablement, and product positioning across our K–12 portfolio, with a focus on school employee evaluation solutions.
This is a commercial role, not brand marketing. The PMM is accountable for product marketing campaign effectiveness, pipeline growth, win rates, and revenue impact, and sits at the intersection of Product, Business Development, and Marketing.
A key part of this role is the ability to translate complex products into clear, compelling, customer-centered narratives that drive district understanding, urgency, and adoption.
What You’ll Do
Go-to-Market & Positioning
  • Lead go-to-market strategy for new and existing products
  • Define ICPs, buyer personas, and district decision drivers
  • Develop clear, differentiated messaging and product narratives
  • Align positioning across Product, Sales, and Marketing to support revenue growth
  • Identify expansion and cross-sell opportunities
  • Strong copywriting skills for website, product brochures, email campaigns, and PPC ads
  • Social media strategies
Storytelling & Sales Enablement
  • Create high-impact sales tools including decks, case studies, battlecards, ROI narratives, and board-ready materials
  • Turn complex product concepts into simple, persuasive, story-driven messaging
  • Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights
  • Equip sales teams with narratives that shorten cycles and improve close rates
Customer & Market Insight
  • Conduct voice-of-customer research (interviews, surveys, win/loss analysis)
  • Translate insights into messaging, positioning, and product recommendations
  • Monitor competitive landscape and market trends
Revenue & Performance Impact
  • Analyze pipeline, win rates, conversion, and adoption metrics
  • Optimize go-to-market effectiveness based on data
  • Support revenue growth and market expansion strategies
Required Qualifications
  • 5+ years in product marketing, sales, marketing, or go-to-market roles
  • Direct sales and/or marketing experience required
  • Experience in consultative B2B sales environments
  • Strong copywriting, storytelling, and messaging skills
  • Ability to translate complex ideas into clear, compelling value propositions
  • Strong analytical skills and data-driven decision-making
  • Cross-functional collaboration experience with Product, Sales, and Marketing
Highly Preferred
  • K–12 product management, product marketing and/or sales experience
  • Experience selling to or marketing within public school districts
  • Understanding of district procurement and funding cycles
  • Portfolio demonstrating messaging, storytelling, or campaign work

What We Offer?

At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.
Salary range- $90,000-$100,000
Competitive compensation and benefits package
  • 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) 
  • 15 Days PTO given upfront in your first year
  • 8 Paid Holidays + 2 Floating Holidays
  • 401K plan - 4% company match
  • Exceptional Onboarding Process
  • And many more benefits
Want to learn more about Instructional Empowerment?This is a remote role with approximately 25% travel for events and conferences.

EEO Statement
Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Share

Apply for this position

Required*
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*